Greetings, Symbi readers!

We are happy to report that we have made some big strides this last week – notably:

1) Moving from Seattle to NYC, in order to get closer to our users and immerse ourselves in the NYC rooming environment (We have a new roommate ourselves!)

2) Working on the launch of our website

And here it is – check it out at

Symbi logo as hexes

Sure, our website may not look like much at the moment, but don’t worry – that’s by design! This website represents our MVP, or Minimal Viable Product. This means it passes the minimum bar for our goal, and no more. Staying focused on MVPs means that we can be agile and build no more than is necessary before checking in with our users. This approach is great for businesses of all size, but startups in particular because you have no resources to spare and you are operating in an area of extreme uncertainty. You want to be constantly testing assumptions and learning from your users in order to avoid wasted work that doesn’t solve any real user needs. (For more on this, see

So, what is our goal with this website? The phase we’re entering now is hands-on customer research. We aim to interview 100 NYC residents by the end of the year! A bit ambitious, but that’s the idea. We have developed a discussion guide full of questions to ask our users. These include going through the customer’s roommate history of the last few places they’ve lived and what went well/poorly, as well as getting to know the customer more and what they’re looking for in a roommate. We are also asking about the methods they’re currently using to find roommates and where these break down, in order to focus Symbi on solving the most valuable pieces of the problem.

Here’s where you come in, dear Readers! If you or anyone you know currently lives in Manhattan or Brooklyn or has very recently, we would love to talk to you/ your friend. Please sign up at, leave us a note in the comments, or message us at We are looking for all the help we can get to rustle up 100 customers to talk with, so we’d really appreciate it!

We look forward to learning from you. Follow our blog below to stay connected.


Simone & Pete

p.s. The biggest difference between Seattle and Brooklyn? The lack of coffee shops with decent wi-fi! This makes us miss our old haunt of Roy St. Coffee quite a bit. Let us know if you have any good recommendations for the Carroll Gardens area!